Maintaining website SEO is one of the most important challenges that website owners face when deciding to redesign a website or transfer it to another host. This issue sometimes gets so much in the minds of website owners or even website designers that they may not be willing to redesign the website despite its apparent structural weakness.

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In this article, we will show with specialized reasons that the website can be redesigned with the best quality without losing the link juice. On the other hand, this article is suitable for designers who want to get acquainted with the correct and optimal principles of website redesign while maintaining SEO.

The following are some of the strategies we use to maintain SEO when redesigning your website.

1. We use a temporary URL to start redesigning:

What we do is first assign another temporary link to do the redesign and perform the corresponding process on that link. We do this for two reasons:

1. Sometimes errors can occur during the redesign process from the server or as a result of designer mistakes, and it can be time-consuming to fix these errors. So we minimize the risk of them by performing the redesign activity on another domain.
2. Your audience may come across a page while redesigning it, and because that page is being repaired, they may encounter an error or clutter on that page. This causes the website audience to leave the page quickly, and ultimately increases the bounce rate which weakens the website SEO.

As a result, we can prevent these problems by redesigning the website on another temporary domain or subdomain and then switching it to the old domain after completing the relevant process.

 

2. We keep your website link juice while redesigning

To maintain the organic traffic of the old website in the newly redesigned website and to prevent the loss of customers and audience of the website, the following processes are performed by Redesigners:

1. We create a list of all the URLs your existing website has by taking your sitemap and saving it as a text file.
2. To ensure that search engines don’t consider the pages in your redesigned website as different pages from the old ones, we create page-by-page 301 redirections to redirect old URLs listed to new URLs.
3. We then use our professional tools to check if any broken link remains. If there is a link left, we will manually redirect it to the relevant page or to the home page.
4. Finally, we check if search engines can properly index the new website by using URL inspection tools.

3. We reconnect your website to webmaster tools and google analytics

Bing and Google have provided tools for webmasters to analyze the website, which shows how it is indexed by search engine spiders. The highly professional google analytics tool also provides users with accurate statistics on the strengths or weaknesses of the various pages. Depending on the need, these tools are activated on the website after the redesign process so that the website manager can see the SEO progress statistics of the new website after a few weeks. 

4. We will review and resubmit robot.txt and XML sitemap

During the redesign process, your site’s “robot.txt” may be crashed or malfunctioned. So we need to create a new robot.txt for your website.

On the other hand, since your website has taken on a new and streamlined structure, it is imperative that your website’s XML sitemap be resubmitted to Bing and Google.

After recreating “robot.txt” and resubmitting the website’s XML, your new website will be crawled in the coming hours.

Conclusion

By doing the above activities and some other trends, any website can be redesigned while maintaining its SEO integrity. There are many other effective points that are not mentioned in this article because they are minor and are only used by professional web designers and developers. 

By saying this, I hope I have been able to alleviate the concerns of website owners about this issue. Of course, note that the points mentioned are very sensitive and important and should be carefully considered in the process of their implementation.